HomeThe TeamOur ClientsResourcesStuff Which Made Us SmileFor Bartercard MembersWork With UsContact UsOrgill is a full service marketing and advertising agency.
We don’t sell services, we form relationships with our clients to understand your business, and then apply our marketing tools to help you achieve positive results. What we can’t provide in-house, we will outsource and manage through our friendly team. To make things simple, there are three different ways of working with us to suit your business. We aim for client relationships to be healthy, fresh and fruitful –our three client relationship plans are therefore known as Orange, Cherry and Apple.
If you'd like to know more call us on 01752 201601 or email info@orgill.co.uk
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Summary Of Packages Currently Available
Brand Workshop
Branding design packages
Mini Brand Identity
Brand Identity
Promotional Activity Calendar Marketing Packages
Branding Design PackagesYour company or your key product or service is a ‘brand’ in its own right. In today’s competitive marketplace, a brand identity (the brand’s ‘look’) is the entry point to doing business and it’s really important that the identity works as an invitation to buy from you. Potential customers must identify with the brand’s ‘look’ and be able to say ‘that’s for me’.
Consider the changes your business has gone through since you last revised your ‘look’. Does your ‘look’ reflect who you are today or who you were? You may be a new business with a need to create an instant perception that matches how you want your customer to see you. The following three packages offer branding solutions to the most common design needs we come across.
Once the initial package is complete, consistency is essential across everything your new look is applied to. Consistency ensures recognition and will help build loyalty to your brand and ultimately result in more business. Orgill can supply you with follow up tools providing simple rules and guidelines to ensure that the identity is instantly recognisable as your brand’s ‘stamp’ wherever and whenever it appears, both now and in years to come.
Brand Workshop
Why? Because you need a collective vision to determine the future of your brand. You know you need a change - what is your next step? Do you know exactly what your brand stands for today? Importantly, do you know what your potential customer is looking for from a company like yours in order to persuade them to buy from you? Have you discussed this with all key decision makers in the company? Do you agree? If you can’t decide what your brand stands for and how it should be portrayed, then imagine the confusion within your potential market place! Many businesses experience this hurdle - Orgill recognise this and have devised a thorough and what we believe to be a highly engrossing workshop to uncover exactly how your brand should be positioned.
Mini Brand Identity
Why? Because you know what you want and you need a design to reflect this. This package is for you if your company needs a new brand identity, you have already conducted basic research on your company / project and you are in a position to fully brief our designers.
You will know you’ve done enough research if you can you tick off the following:
- You know who your customer is
- You know how you want your customers to see you
- You know what your company stands for
- You have examples of competitor’s brand identities
- You know what’s hot within your market. You’re aware of trends & what to avoid
- You know where you want to use the brand identity (various applications of it)
- You can supply examples of design which you like or dislikeBrand Identity
Why? Because your brand’s ‘look’ is the point of entry to doing business. Orgill have developed this Brand Identity package which will result in an original, memorable and functional identity created for your brand. As designers and marketers involved in this process, we must initially understand where you are now and where you want to be in the future, who your existing customers are and the type of customer you could additionally be talking to before considering a visual interpretation of the brand. The finished identity will be based on comprehensive research and a solid understanding of your business, your customers and your market place.
Marketing PackagesPromotional Activity Calendar
Why? Because you want a plan that will save you time and money. Many companies we speak to have been guilty of at least one of the following:
- Placing ad hoc advertisements because the price was dropped and having no significant response
- Rushing around last minute to produce supporting print for an event or a show, then finding errors in the material and being too tired and stressed to make the most of the opportunity
- Ignoring marketing activity at busy times of the year and throwing the only marketing spend at the quieter periods
- Only contacting existing clients to send them their latest invoice
- Booking the same directory advertisements every year because ‘that’s what we’ve always done’
- Not monitoring where new business is coming from
- Running a successful event without ensuring the presence of a journalist or photographer
- Introducing a new offer or promotion without briefing front of house staff, then having to spend time handling frustrated customer enquiriesClients who regularly tick off some or all of the above often tell us that they see ‘marketing’ as being a costly expense to their business and in this instance, they are right.
Marketing is essential in promoting your business to new clients or to promote new products or services to existing clients. However, without careful planning, businesses miss out on opportunities, both to reach potential customers and to maximise every penny spent, regardless of the budget size. Marketing spend should be an investment, not an expense and a clear and comprehensive plan for your promotional activity will help you to achieve this, as well as moving your business closer to your goals and objectives.
An excellent starting point, a promotional activity calendar shows at a glance what activity is taking place, which messages you are communicating, to whom, when and where. In addition the calendar highlights specific deadlines, providing all staff with a simple plan as to what needs to happen at any given period of the year, saving time and preventing you from wasting money and resources.
